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Invisibility Doesn’t Sell

September 3, 2012 7 comments

The best time to start promoting your book is three years before it comes out. ~ Seth Godin

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There are some in the writing industry that have done more than make it work. They have thrived. When they come up with recommendations, we should pay attention.

I recently read a guest post by Seth Godin. Seth is one such man. He knows how to write and he knows how to market. We should sit up and listen.

Granted, just because something worked for him doesn’t guarantee that it will work for you or me, but we would be wise to study the model. 

Let’s repeat the model: “The best time to start promoting your book is three years before it comes out.”

I can hear it now. — Three years? You have got to be kidding? Three years is a long time. Three years can feel like an eternity. And how do your promote what you haven’t even written yet? How do you even know you’ll be publishing a book three years from now? — I hear you, because you’re echoing my thoughts.

But it’s good to take your own advice. So I sat back, read on, and listened to what Seth was honing in on. The full quote is as follows:

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later. ~ Seth Godin

It’s not necessarily about promoting just that one book.

It’s about building connections.

It’s about building a platform.

It’s about building credibility. 

Gone are the days when one can hide behind a pen name and still sell books. Invisibility doesn’t sell. Promotion without credibility doesn’t sell either. 

Anyone can tweet a promotion. Anyone can promote on Facebook. It takes but seconds to do either. 

What takes time is building relationships, trust, and credibility. 

Remember: Invisibility doesn’t sell!
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Shaking hands symbol

(Photo credit: Wikipedia)

We need to spend time in the proving ground. We need to prove that we can write, that we have a message or tale worth sharing—and that we care more about people than a sale. 

We need to earn the right to promote. Earn people’s trust, earn their loyalty, and then we will have earned permission to promote.

Maybe I did it all wrong. Maybe you did it all wrong. But it’s never too late to change. We can quit kicking ourselves. We can get to work and make the changes. And, hopefully, one day we’ll write a post on how thankful we are that we heeded Seth’s advice!

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ABOUT THE AUTHOR: Rosie Cochran

I am a pastor’s wife, former missionary, mother of four great sons, and author of three Christian suspense novels: Betrayed, Identity Revealed, and A Murder Unseen. (Available at: Amazon.com.) I have a passion for God, my family, and writing! If you want to connect with me, join me on Twitter, Facebook, Goodreads, and Pinterest.  Interested in updates by email? CLICK HERE!

Have a question? Email Me!

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Orangeberry Book Tour

December 29, 2011 1 comment

I’m on tour! Well, not physically, but online. I’m participating in the Orangeberry Book Tours.

As part of the tour, “A Murder Unseen” has been featured at various blogs. Today I wrote a guest post on the journey of marketing for Book Marketing Bestsellers: Book Promotion Blog.

Check out the quote below, then click HERE to visit John’s blog to read the post. While there, check out the rest of his blog!

Marketing is a journey. For the uninitiated, it may seem strewn with boulders, broken bridges, detours, and sometimes dead-ends.  …  It’s not a race. It’s not a quick trip to the marketplace. It’s a journey.

How Productive Is Invisible Marketing?

August 4, 2011 1 comment

Can you teach an old dog new tricks? That’s what we’re going to find out. My newest novel, A Murder Unseen, is polished and published. Though it feels like now I should stop, relax, and take a deep sigh of relief, I know that is not the case. The journey has just begun. Now comes marketing.

For one who would have loved to live in the era of writing under a pen name and being the mysteriously anonymous writer, for one who was raised to not toot one’s own horn or promote self, marketing can be viewed as downright embarrassing. It cuts across the grain of how I think, of who I am.

Somehow, I’ve managed to write and sell two books without drawing excessive attention to the fact that I’ve written them. What an accomplishment, right? Not really. I’ve found there’s another type of embarrassment when friends you’ve known for years looked shocked at the revelation that you’ve written not only one book, but several. Why were they never told? Um… . How do I explain my secret obsession with writing?

There remains the fact that people don’t buy books they don’t know exist, that marketing while trying to remain as invisible as possible really isn’t marketing at all. Yes, I sold books. Yes, I broke even. Yes, I made a profit. However, I didn’t sell enough books to warrant continuing writing books—and I love to write. Therefore, does it not make sense to learn to market if only to justify the time and energy put into the creation of my books? Can you teach an old dog new tricks? I’m not sure, but I’m willing to try.

Promotional Strategies 101

June 8, 2011 4 comments

“The wise person learns from experience, the super wise person learns from the experience of others.” (Herbert Hoover)

I am on a journey. As a newbie to marketing and promoting my books, I have been given much advice by those with experience. As Herbert Hoover suggested, I’m trying to be super wise. I’m trying to learn from the experience of others. The following are my suggestions a few months into this learning process:

1) Join Facebook: Facebook is a great social media to keep in touch with your friends and keep them up-to-date, as well as networking beyond your immediate circle of friends. Most of you are probably already on Facebook.

2) Make a Facebook Page: Formerly called a Fan Page, and currently often referred to as a Business Page, a Facebook Page is a great promotional tool. It is an extension of your Facebook Profile. HINT: Facebook is, by definition, a social media. Likewise with your Facebook Page. Be social on your Facebook Page. Don’t just advertise. Check out my Facebook Page at Rosie Cochran, Writer. It’s still a work in progress, but it’s coming along! If you like it—or my blog here—please give me a thumbs up by clicking on the LIKE button!

3) Join LinkedIn: LinkedIn is a business social media. It’s great for networking. I would strongly recommend joining several of the groups (discussion boards) related to books and marketing. These groups are two-way streets. You can glean from the experience of others, but you can also share what you have learned in your own journey. They are a great place to connect with other writers.

3) Start a Blog: I wrote a post on this previously called Should Authors Blog? In that post I wrote, “Blogging helps to tone our craft, to reveal our writing style, and to give us credence as writers, as authors. Blogging opens doors to an audience we might otherwise not have encountered. On a practical level, blogging gives us a better author’s platform, which in turn aids in marketing. As writers, we need that platform. We need a voice that will be heard. Blogging can be that platform. Blogging can be that voice.” Yes, we most definitely need to be bloggers! Check out either WordPress or Blogger and start today.

4) Join Twitter: Join Twitter and start tweeting! Same hint as with the Facebook Page: Be social. Don’t just advertise. Interact with people. Tweet links to your blog posts. Tweet hints. Be a friend! I would love to have you follow me on Twitter. You can find me at @RosieCochran.

4) Join GoodReads: Who do we want to market to? Readers! GoodReads is full of readers. It’s an obvious choice! As an author, you’ll want to not just join, but set up an Author Profile.

5) Make a Book Trailer: Definitely a great idea. Definitely something I have yet to do!

6) Radio Interview: Hmm…. Will I ever get brave enough to breach this frontier? Keep following my blog to find out!

7) Book Signings: Another great idea that I’ll have to write about once I finally get around to doing it!

Like I said at the beginning, I am on a journey. We may all be at different stages of the journey, but we can all continue to learn from the experiences of others. We all have the choice to be super wise people!

Should Authors Blog?

May 16, 2011 1 comment
Keyboard Microprofessor

Keyboard Microprofessor (Photo credit: Wikipedia) Public Domain

To blog or not to blog? The question was raised in a forum of writers. Should authors blog?

And if so, why? For what purpose? My answer was a resounding yes!

I began blogging several years ago, mainly as an outlet, as an active way to keep writing.

I’m a former missionary of 20 years, now a full-time secretary, pastor’s wife, and home-schooling mother who has written several books, one of those in the final editing stages. Blogging is my outlet to share experiences. But it’s more than that.

Blogging helps to tone our craft, to reveal our writing style, and to give us credence as writers, as authors. Blogging opens doors to an audience we might otherwise not have encountered. On a practical level, blogging gives us a better author’s platform, which in turn aids in marketing. As writers, we need that platform. We need a voice that will be heard. Blogging can be that platform. Blogging can be that voice.


ABOUT THE AUTHOR: Rosie Cochran

I am a pastor’s wife, former missionary, mother of four great sons, and author of three books: Betrayed, Identity Revealed, and A Murder Unseen. (Available at: Amazon.com.) I have a passion for God, my family, and writing! Follow me on Twitter and Facebook.

Have a question? Email Me!

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