The best time to start promoting your book is three years before it comes out. ~ Seth Godin
There are some in the writing industry that have done more than make it work. They have thrived. When they come up with recommendations, we should pay attention.
I recently read a guest post by Seth Godin. Seth is one such man. He knows how to write and he knows how to market. We should sit up and listen.
Granted, just because something worked for him doesn’t guarantee that it will work for you or me, but we would be wise to study the model.
Let’s repeat the model: “The best time to start promoting your book is three years before it comes out.”
I can hear it now. — Three years? You have got to be kidding? Three years is a long time. Three years can feel like an eternity. And how do your promote what you haven’t even written yet? How do you even know you’ll be publishing a book three years from now? — I hear you, because you’re echoing my thoughts.
But it’s good to take your own advice. So I sat back, read on, and listened to what Seth was honing in on. The full quote is as follows:
The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later. ~ Seth Godin
It’s not necessarily about promoting just that one book.
It’s about building connections.
It’s about building a platform.
It’s about building credibility.
Gone are the days when one can hide behind a pen name and still sell books. Invisibility doesn’t sell. Promotion without credibility doesn’t sell either.
Anyone can tweet a promotion. Anyone can promote on Facebook. It takes but seconds to do either.
What takes time is building relationships, trust, and credibility.
Remember: Invisibility doesn’t sell!
We need to spend time in the proving ground. We need to prove that we can write, that we have a message or tale worth sharing—and that we care more about people than a sale.
We need to earn the right to promote. Earn people’s trust, earn their loyalty, and then we will have earned permission to promote.
Maybe I did it all wrong. Maybe you did it all wrong. But it’s never too late to change. We can quit kicking ourselves. We can get to work and make the changes. And, hopefully, one day we’ll write a post on how thankful we are that we heeded Seth’s advice!
ABOUT THE AUTHOR: Rosie Cochran
I am a pastor’s wife, former missionary, mother of four great sons, and author of three Christian suspense novels: Betrayed, Identity Revealed, and A Murder Unseen. (Available at: Amazon.com.) I have a passion for God, my family, and writing! If you want to connect with me, join me on Twitter, Facebook, Goodreads, and Pinterest. Interested in updates by email? CLICK HERE!
Have a question? Email Me!
On your WordPress blog, there may be times you don’t want the SHARE THIS or LIKE feature to be visible on your blog.
Please note that POSTS have both the SHARE THIS and LIKE features, whereas PAGES only have the SHARE THIS feature.
Here’s how to remove these features:
1. Go to the Dashboard, then click on PAGES or POSTS in the left-hand column.
2. Click on EDIT under the name of the PAGE or POST for which you wish to remove the SHARE THIS and/or LIKE feature.
3. Scroll to the bottom of the screen below the document box and follow the directions below for either a PAGE or a POST.
- For a POST, scroll to the LIKES AND SHARES heading. There will be the following two checkboxes: (1) show likes on this post; and, (2) show sharing buttons on this post. Remove the check-mark from one or both of the boxes.
- For a PAGE, scroll to the SHARING heading. Under the header there will be a checkbox beside “Show sharing buttons on this post.” Remove the check-mark from the checkbox.
4. Click the UPDATE button in the left-hand column under the PUBLISH heading.
Congratulations! Now you can go to that PAGE or POST and see that the SHARE THIS and/or LIKE features have been removed. Repeat the process for each individual page or post.
- 4 Quick Steps to Removing the WordPress Comment Box (writingtomarketing.wordpress.com)
Usually when one has a blog, one hopes that people will make comments. It’s a nice affirmation that someone is actually reading your blog—and hopefully liking it too!
However, there may be times when you prefer NOT to have a Comment Box on a blog. For me, this moment came while working on a simpler solution for church Websites. I wanted something user-friendly, something that, once set up, could be updated without the need to understand HTML or CSS. WordPress.com looked very promising!
The problem was that the Comment Box on the individual pages gave it a very bloggish look, while I was after more of Website look. It gave it an amateurish look, which was definitely not the look I was going for. There is, thankfully, a quick and simply way to remove the Comment Box from the individual pages. Here’s how!
1. Go to the Dashboard, then click on PAGES in the left-hand column.
2. Click on QUICK EDIT under the name of the page for which you wish to remove the comment box.
3. Remove the check-mark from the ALLOW COMMENTS checkbox in the right-hand column under QUICK EDIT.
4. Click the UPDATE button.
Congratulations! Now you can go to that page and see that the Comment Box is no longer there. You may repeat the process for each individual page where you do not want a Comment Box.
Have you ever wondered how to add an E-mail Me widget in WordPress? Or maybe you are reading this and wondering what on earth a widget is! If you’re not sure what a widget is, click here on “What’s a Widget?” to find out. After you’ve been enlightened, and are so excited to start using widgets, you can come back here to make your own E-mail Me widget!
Making an E-mail Me widget is not difficult. It will involve needing to type in some HTML code, but don’t let that intimidate you, just follow the step-by-step directions below:
1) Go to your Dashboard.
2) Near the bottom on the left-hand side, click on Appearance, then Widgets.
3) Under Available Widgets, click and hold on Text, dragging it to your Sidebar.
4) Click on the down arrow at the right side of Text to open a text box to work in.
5) Under Title, type “E-mail Me.”
6) In the box below that, type in the following, substituting YOUR email address for the sample shown:
7) Click save, click on the arrow to close the box, then go to your blog and test it out!
The advantage of keeping your e-mail address visible is for those odd times when the link fails to connect to the e-mail program. It gives your readers the opportunity to copy and paste your e-mail address if needed. However, if you don’t want your e-mail visible, you may substitute another phrase—just be sure to keep the first part to create the link! You may substitute another phrase such as “Click here to contact me!” for the last part, as shown below:
<a href=”mailto:email@example.com”>Click here to contact me!</a>
Now people can contact you directly with any questions. You can check out my E-mail Me widget on the right-hand side of my blog. For those using Blogger/Blogspot, this same coding can be used in the Text/HTML Gadget box.