The best time to start promoting your book is three years before it comes out. ~ Seth Godin
There are some in the writing industry that have done more than make it work. They have thrived. When they come up with recommendations, we should pay attention.
I recently read a guest post by Seth Godin. Seth is one such man. He knows how to write and he knows how to market. We should sit up and listen.
Granted, just because something worked for him doesn’t guarantee that it will work for you or me, but we would be wise to study the model.
Let’s repeat the model: “The best time to start promoting your book is three years before it comes out.”
I can hear it now. — Three years? You have got to be kidding? Three years is a long time. Three years can feel like an eternity. And how do your promote what you haven’t even written yet? How do you even know you’ll be publishing a book three years from now? — I hear you, because you’re echoing my thoughts.
But it’s good to take your own advice. So I sat back, read on, and listened to what Seth was honing in on. The full quote is as follows:
The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later. ~ Seth Godin
It’s not necessarily about promoting just that one book.
It’s about building connections.
It’s about building a platform.
It’s about building credibility.
Gone are the days when one can hide behind a pen name and still sell books. Invisibility doesn’t sell. Promotion without credibility doesn’t sell either.
Anyone can tweet a promotion. Anyone can promote on Facebook. It takes but seconds to do either.
What takes time is building relationships, trust, and credibility.
Remember: Invisibility doesn’t sell!
We need to spend time in the proving ground. We need to prove that we can write, that we have a message or tale worth sharing—and that we care more about people than a sale.
We need to earn the right to promote. Earn people’s trust, earn their loyalty, and then we will have earned permission to promote.
Maybe I did it all wrong. Maybe you did it all wrong. But it’s never too late to change. We can quit kicking ourselves. We can get to work and make the changes. And, hopefully, one day we’ll write a post on how thankful we are that we heeded Seth’s advice!
ABOUT THE AUTHOR: Rosie Cochran
I am a pastor’s wife, former missionary, mother of four great sons, and author of three Christian suspense novels: Betrayed, Identity Revealed, and A Murder Unseen. (Available at: Amazon.com.) I have a passion for God, my family, and writing! If you want to connect with me, join me on Twitter, Facebook, Goodreads, and Pinterest. Interested in updates by email? CLICK HERE!
Have a question? Email Me!
I wrote a guest post for “Morgen Bailey’s Writing Blog” which was posted today. I based it off of a similar post I wrote for my blog here a few months back, but rewrote it to give tribute to the readers of this world. Where would writers be without readers? We need readers! Click the link below to read the post. While you’re there, check out Morgen’s other posts. She has interviewed many authors, yours truly included. I was Interview #134 and I know she has continued on interviewing authors since then!
“It’s All About Readers!”
- Check out my first interview! (writingtomarketing.wordpress.com)
On your WordPress blog, there may be times you don’t want the SHARE THIS or LIKE feature to be visible on your blog.
Please note that POSTS have both the SHARE THIS and LIKE features, whereas PAGES only have the SHARE THIS feature.
Here’s how to remove these features:
1. Go to the Dashboard, then click on PAGES or POSTS in the left-hand column.
2. Click on EDIT under the name of the PAGE or POST for which you wish to remove the SHARE THIS and/or LIKE feature.
3. Scroll to the bottom of the screen below the document box and follow the directions below for either a PAGE or a POST.
- For a POST, scroll to the LIKES AND SHARES heading. There will be the following two checkboxes: (1) show likes on this post; and, (2) show sharing buttons on this post. Remove the check-mark from one or both of the boxes.
- For a PAGE, scroll to the SHARING heading. Under the header there will be a checkbox beside “Show sharing buttons on this post.” Remove the check-mark from the checkbox.
4. Click the UPDATE button in the left-hand column under the PUBLISH heading.
Congratulations! Now you can go to that PAGE or POST and see that the SHARE THIS and/or LIKE features have been removed. Repeat the process for each individual page or post.
- 4 Quick Steps to Removing the WordPress Comment Box (writingtomarketing.wordpress.com)